Virtual Reality

Have you ever wondered, if instead of watching a video with the breath-taking beauty of Mount Everest, you could actually experience it first hand as if you were standing right over it? Virtual reality makes this experience possible.

What is Virtual Reality?

Virtual Reality is a technological advancement that allows an individual to immerse himself in a computer simulated digital world with the help of various gadgets and devices designed for the same.

VR makes the experience as near to reality as possible. The VR devices alter the perception of reality by cutting our senses, such as sound, vision and balance, off from the environment we currently are in and introducing them to an alternate one. This leads to the brain comprehending the alternate environment as real.  

The same is achieved through a VR headset that covers the eyes, taking you from the confines of your room to anywhere in the vast expanses of the universe. The technology allows for some form of interaction and control to the user over the environment and the simulated world responds as per user’s actions.

Virtual Reality Technology

VR headsets are the prime hardware requirement for experiencing VirtualReality. These have some sort of display and a processor to drive the headset. In addition to these, technologies such as gyroscopes and motion tracking sensors might also be present.

The environment is simulated by making use of multiple high-resolution images in specific language tools designed for virtual reality simulations. Cameras specifically designed for VR may also be employed.

Virtual Reality Devices

The race for innovation in Virtual Reality has already begun with some of the biggest names of the technological industry already in it. There are multiple devices available that vary based on their features and manufacturers. Some of these are cheaper while others might be quite expensive. Some of these headsets are designed to work only with mobiles while others are designed to work with dedicated appliances and desktops. A few of the devices available today include:

Sony PlayStation VR

The Sony’s offering to the Virtual Reality market is limited only to the PS4 games. It can be paired with a camera and controller for providing a good experience. The hardware offers reasonable performance at a reasonable price.

HTC Vive / Steam VR

Though expensive, the HTC’s Vive is one of the most technologically advanced headsets in market. It requires a PC that has at least the minimum recommended configuration to run. It even includes a motion controller and maps the movement in to simulated world.

Oculus Rift

One of the earliest companies to foray into the virtual reality segment, the Oculus Rift is another headset that can be paired up with pc. It doesn’t have full body motion tracking but provides a 360-degree peripheral vision.

Samsung Gear VR

It is a headset that is designed for smart phones, specifically Samsung Galaxy series. It mainly works to render various games and applications. The headset includes motion sensing and has a separate handset controller.

Google Daydream

It is another headset that requires a smartphone to be paired up with for using it. It supports phones running the Google’s flagship android mobile operating system.

It is still early days for Virtual Reality, but with the innovation drive of the major industries behind it and the kind of response it is evoking from the people, virtual reality is on the path to go mainstream.

Augmented Reality Companies in Dubai

The augmented reality market is witnessing a huge growth. With more and more industries applying augmented reality into their work space and applications, there has been a surge in the number of Augmented Reality Companies in Dubai. Let us integrate ourselves into the world of augmented reality to see what the excitement is all about.

Defining Augmented Reality

Augmented Reality maybe defined as the augmenting or supplementing of the environment from its current perception by incorporating digitally generated content into it in real time. To plainly state, the scoreboard over lay on a live casted match is simplest form of augmented reality. In a more complex form, the augmented reality might even enable user interaction with the environment and adapt the content generation in accordance with the user’s response.

Augmented Devices

Various digital wearable technologies such as Google glasses, though in its nascent state, make use of augmented reality in their applications. Some of these wearable pieces of technology might even eliminate the need for handheld devices in the future. These technologies maybe implemented to display information regarding the user’s environment in real time such as directions in navigational services and product specifications in a store.

Almost every device that is based on digital technology can be integrated by augment reality. These include mobile phones, smart devices, PCs and laptops, display devices, head mounted display gear and many more.

Programming

The programming techniques for the augmentation may employ global positioning systems, gyroscope, gesture and movement recognition algorithms and 3D rendering. Different software and tools are used for different aspects of it.

The best Augmented Reality Companies in Dubai who are engaged in the augmented reality programming, have innovative and experienced developers and animators who program augmented reality for mobile applications, 3D browsers and viewers as well as immersive games.

Usage and Applications

Augmented Reality is being used in vast spheres of technology. Be it entertainment, automobile, communication or science and technology, augmented reality is making its presence felt.

Score overlays and predictive analysis techniques such as ball tracking in cricket are a few examples in sports that make use of the augmented reality.

Various luxury automobile manufacturing companies use augmented reality software in the form of heads-up displays in their high-end models. These displays give vital information to the user regarding the vehicle without deviating the user’s vision or attention from the road.

Multiple games such as the highly popular Pokémon Go make heavy use of augmented reality at basic level in collaboration with the real-world view.

Businesses and the Augment Reality Company

Various businesses are making use of Augmented Reality to deliver a more engaging and enriching experience to their customers. Be it marketing and sales or application and software’s, augmented reality is finding favors among all.

We at GLU, one of the best among Augmented Reality Companies in Dubai, try to deliver the best products for our clients to grow their businesses. From marketing campaigns to immersive experiences, we deliver it all. Be it visualizing a piece of furniture at home or trying on an apparel, we make it all possible. With a portfolio boasting of serving brands like BBC, Aston Martin and Range Rover, our belief in ourselves is built on a solid foundation.  If you are thinking about augmenting your business, you have come to the right place.